Consistency of Service for At-Home, Outsourced and In-House Healthcare Agents Key to Customer Loyalty

<div>This healthcare provider ensured that a combination of at-home, on-premise, and offshore outsourced agents didn’t undercut customer loyalty by ensuring quality across all agents. </div>

Key Initiative

The call center was staffed with a combination of at-home and on-premise agents, as well as offshore outsourced agents, with a total agent population of 3,000. The cost savings were significant, but quality—more specifically the consistency of quality service delivery—began to suffer and threatened customer loyalty. The complexities of the healthcare industry made constant agent training and coaching a necessity. Agents also needed to develop problem-solving skills and techniques to successfully address a variety of customer types (customers, administrators, doctors).

Solution

For a global workforce, classroom training would have been costly to implement, logistically difficult, and a drain on staff productivity. Instead, the company chose a solution that could be delivered directly to the desktop of every call center employee, regardless of their physical location. Customized training modules were delivered automatically to agents during periods of low call volume or during regularly scheduled intervals. Training content was tailored to the needs of each agent based on performance and quality monitoring systems as well as supervisor input.These short, but engaging learning breaks became integrated into agents’ routines and quickly drove up quality metrics without affecting productivity. Because training sessions were customized to each agent’s needs, it did not matter if the employee was on-premise, at home, or even halfway around the world.

Impact

Global consistency and higher overall quality were achieved—two key ingredients for improving customer loyalty. Other benefits to the company included higher new-employee retention, a flattened learning curve, and higher new-employee quality scores. Across the board, claims processing accuracy increased while processing time was reduced. Most importantly, labor costs and customer loyalty now have more of an inverse relationship.

More Case Studies

All Case Studies ->